How The Laura Britt Shoe Came To Be
Our transparent sole and ultra comfortable shoe.
When my daughter, Laura Britt was still in a car seat I stopped at a garage sale near our home. I was intrigued by a pair of sneakers. They were cute but that wasn’t the only draw. I kind of could see the print through the dark, amber-like transparent sole. How unique…
I don’t typically buy used shoes, but they were my size and only three bucks.
Home: machine washed—line dried. Honestly, those shoes were slipped into more than any others for the next several summers. I loved how comfortable and flexible they were from top to bottom.
Fast forward twenty years: In my mind’s eye, I saw those shoes with a twist: a classic French print through a more transparent sole. I couldn’t get them out of my mind.
In 2008, I attended Magic, an apparel and accessories mart. There, I met a shoe factory representative. He handed me his card and said, “I can make your shoes.” Walking away, I wondered if this was a divine appointment or there were a lot of manufacturers to meet. Upon returning home I put the project on hold, because of the economic downturn.
Four years later, the same week I decided to pick my project back up and pursue my dream the factory rep emailed me. Thus, began a successful business relationship.
Jumping into the manufacturing fashion world took bravery, but I drew upon my knowledge I learned by working with the best—Nordstrom. The Nordstrom family taught me how to identify quality merchandise and the confidence to sell it.
There are times I wonder why I didn’t make headbands, but shoes are what I felt led to design. I have done my best to create a long-lasting sneaker that is fun to wear and so comfortable it will stay on your foot more than in your closet.
- Helen Little
Here is a diagram of the comfort and quality of our shoes. Designed with a fun sole graphic which makes them that much more unique. Shoes may feel snug at first, but fabric stretches to fit your foot.